Time to reconnect…from the desk of Colin Cochran

A couple of weeks ago, I attended a workshop on innovation and part of the discussion was talking about our purpose… what are we doing here (at Imperial)? 

Here is how I answered: “I believe we have the resources, knowledge, and expertise to help Canadian businesses grow.” That’s it. In my opinion, that is what we, Imperial, are here for. And together we do this by helping our customers (you and yours) focus on what matters most to them: reaching their objectives.

Our industry is important, it is critical to our economy and should be celebrated. There is so much passion and energy, a willingness to improve and invest, ensuring long-term environmental, economic, and social sustainability. We should all be proud to be in this business, proud enough to share it with others and continue to push forward for that sustainable balance.

As mentioned at the Esso Branded Reseller Leadership Conference in May, Imperial continues to focus of on growing the Branded Reseller business. Here are a few ways we are working to help your companies reach their objectives:

  • A number of major infrastructure initiatives are progressing from ideation to execution, these are designed to give the reseller network a competitive edge in the market – making it easier to obtain product from Imperial.

There continues to be acquisition opportunities for our Esso branded resellers across Canada.  I am excited about the possibilities and look forward to continuing our conversations on how to grow together. Let’s all continue to keep our ear to the ground to understand the market and our competition to enable this growth to happen in an effective way.

  • The reseller team continues to focus on helping your organizations grow and work effectively– and continuing to understand where we make things difficult so we can make doing business together easier on everyone.
  • We now have two operations advisors (Benoit Daigneault – East) and Lori Hillyer _West) who have been charged with adding value to your business on the operations side (safety, operating tips, supply/logistics, cybersecurity, etc.).
  • Lastly, our marketing team has been kicked off a brand value offer refresh that will help us define the opportunities available across the country and open the door to new offer elements to help draw more business to you. If you are part of this process… feel free to think outside the box… what would make your offer stand out in the market? For those of you not directly involved in this review, please pass along any ideas you might have.

This is my answer to “what are we doing here”; what’s yours?

As we all get ready for fall and changing weather conditions, remember to take care of yourselves and those around you. There is nothing more important.

Keep it up, you are all doing great!

Colin

Email me: Colin.j.cochran@exxonmobil.com

Text me: 403-651-4118