From the Desk of Colin Cochran

Happy New Year and best wishes to you and yours for 2019! I hope you were able to celebrate the holiday season with loved ones and take some time to slow down and recharge. Last year was incredibly busy for the Esso Branded Reseller network, and I am grateful to each and every one of you for your ongoing support, effort, and passion for the businesses and communities you serve. It is an absolute honour and privilege to work with you.

This time of year, I like to think about the basics, the keys to our business that are the foundation of our collective success. It is a good time to think about your own commitment to safety (although it should always be top of mind) and what you can do to extend your safety journey. Another area is operational excellence… what could be done differently? What are some real pain points? If they relate to Imperial, let us know! If they relate to internal processes, raise them with your supervisor. Then I think of the customer and the competition: what are we going to do differently, what are we going to try to do to get better at serving the customer and win the hearts & wallets of competitive accounts? Lots of opportunity for reflection… for us within Imperial as well.

Looking forward to 2019… as we continue down the path of Vision 2025 – expanding the Branded Reseller network in Canada – the Imperial team is working through a number of different opportunities to help you grow your businesses…. these include more robust communication, increased logistics/infrastructure financial support, increased operational support and coaching. These are all underpinned by ongoing work by the trib leadership teams in the areas of supply reliability and price competitiveness. The market continues to be extremely dynamic… the competitive environment continues to change… and customers keep demanding more each and every day. The fun never ends.

I am completely energized and excited about 2019! Together we have so much potential to truly compete and win in the market.

I look forward to seeing you in my travels this year. As always, reach out to me directly if you have any questions, concerns, and opportunities.


Colin Cochran

(403) 651-4118