From July 16th to July 18th, Nutrien Ag Solutions participated as a Platinum Sponsor at Ag in Motion (AIM), northwest of Saskatoon. AIM is the largest agricultural tradeshow in Western Canada, with over 30,000 farmers and Ag professionals in attendance.
With plenty of space and an attention-grabbing Esso Diesel Efficient truck on-site, Nutrien Ag Solutions had the opportunity to educate visitors on the solutions they provide. One of the most popular items at the Nutrien Ag Solutions booth were the Esso Diesel Efficient branded seed packets that were handed out to those passing by. Co-branded materials continue to re-enforce the relationship between Nutrien Ag Solutions and Esso. This allowed the Nutrien Ag Solutions team to chat with farmers about their fuel, and how Esso Diesel Efficient could take them further.
“I would like to thank Imperial for the assistance in branding and marketing products for Ag in Motion. The show was a success, with many customers and new leads stopping by. AIM is Western Canada’s largest outdoor farm expo, and our fuel team did a great job promoting our business.” Kathleen Alves, Manager, Prairie Fuels at Nutrien Ag Solutions
“The show continues to grow and having our Esso Diesel Efficient wrapped truck parked near our booth was a great attention grabber. We even had farmers approach us who have been using Diesel Efficient, acting as real-life testimonials in front of others. The customers are happy with the product and recognizing higher returns.” Perry Kutz, Fuel Sales Manager at Nutrien Ag Solution