How far will you go…to reach for the Esso 3 Stars?

Bob Brazeau, McDougall Energy Inc., whips up a tasty treat unbeknownst to him, for his own birthday cake!

On December 11, 2019, the Central and Eastern Esso branded reseller teams honoured their Esso 3 Star Sales & Esso 3 Star Safety Award Winners at a special event, hosted at the Webber Grill Academy in Vaughan, Ontario.

Check out some of the photos of participants below!
For the 3 Star Sales Award, the approved training courses include Professional Selling, Benefit Selling, Advanced Negotiations, Esso Diesel Efficient and Fuels conversations training. Eastern Reseller senior management nominated their sales professionals who have completed the required sales training, trusted advisor workshops and actively manage their sales pipeline utilizing an approved CRM tool.
Team effort: Dan Kelly and Jason Cooper work together to perfect the tenderloin.

Sales award winners who attended this event include Glen Johnston, Sean Meghen, Dexter Outridge and Craig Bannister from McDougall Energy Inc, Owen Johnsen & Sheldon Brannen from Maritime Fuels Limited and Jason Cooper from Dowler-Karn Limited.

For the Esso 3 Star Safety Award, Reseller senior management were required to nominate candidates for eligibility, having completed three safety training courses annually (i.e. WHMIS, TDG, Smith Driving, First

Owen Johnsen of Maritime Fuels Limited masters the veggies, safely!

Aid, Operations Safety Contest), actively use behaviour based safety tools (Stop Think and Act, Job Observations, Hazard Identifications) and demonstrate leadership in safety by being a safety champion.

Safety award winners who attend this event, were Richard Royal and Bob Brazeau, both of McDougall Energy Inc.
So the question we have to ask is, how far will you go, to become an Esso 3 Star Recipient?
Mike Rosso and Bernie DeOre of McDougall Energy are all smiles for the camera.

We do that!

Maritime Fuels has been working tirelessly to deliver excellence to customers and differentiate from the competition. A big part of what makes Maritime Fuels unique is their popular Commitment Plan. The Commitment Plan offers a 12-month affordable budget payment plan, automatic delivery, a no “run-out” guarantee of quality Esso fuel, 24/7 emergency service, a free annual cleaning, and no charge unlimited parts and labour coverage. 

Since July 1st Maritime Fuels has gathered over 3,000 (and counting) new delivery addresses. This in part is due to their dynamic sales team who work to ensure their customers’ need are met in a timely fashion.  

Maritime Fuels has gained brand awareness by actively pursuing different segments of media, such as, print, digital, social media, radio, television, theatres, elevators and billboard/transit ads. Launching their “We Do That” campaign in September, highlights all that they do at Maritime Fuels. One way to create content was to take aspects of the campaign and create a short series of videos that have been boosted on Facebook and LinkedIn for maximum impact. In addition to launching their Maritime Fuels Instagram account, they added a YouTube channel where you can watch our four cartoon commercials. These ads are also shown on the regional news television broadcasts as well as receiving airtime in Cineplex theatres.

Maritime Fuels is proud to co-brand with the strongly recognized Esso brand. We use the co-branded Maritime Fuels and Esso logo/ name whenever and wherever we can to leverage the trust and loyalty factor that is embedded in the Esso name. Customers need to know that Maritime Fuels is a brand they can depend on.

Calling all-stars!

As our year comes to an end, this is a reminder that we are calling for submissions to our 3 Star Safety Program for 2019. All reseller sites and employees are eligible for nomination if they meet the required criteria. Please reach out to your operations advisor for more information.

Check out some of our winners being awarded their plaques below.

Pictured from left to right: Lloyd Hotchkiss, Corporate Operations Manager, McDougall Energy Inc., Benoit Daigneault, Operations & Compliance Advisor, Richard Royal, Corporate Driver Training and Development Manager, McDougall Energy Inc., Kieran Foley, Corporate Occupational Health and Safety Manager
Pictured from left to right: Roger Crabtree, Black Tiger Fuels, General Manager, Jean Pflance-Maetche, Black Tiger Fuels, Safety Coordinator, Lori Hillyer, Operations & compliance Advisor, Imperial Oil, Kevin Hunt, Black Tiger Fuels, Site Manager

Midnight Petroleum celebrates 30th Anniversary

In August, 2019, Midnight Petroleum hosted its 30th anniversary customer appreciation BBQ event.  Partnering with the Northwest Territories SPCA (Society for Prevention of Cruelty to Animals) in Yellowknife, and the Hay River Animal Shelter in Hay River, Midnight Petroleum assisted in helping these organizations raise over $7,000.

The team at Midnight Petroleum presents the donation cheque to the NWT SPCA. Pictured from left to right: Curtis and David Rowe with Midnight Petroleum, Dana Martin and Jessica Grinder with NWT SPCA, Amilcar Hernandez with Imperial Oil and Jeremy Richard with Midnight Petroleum.

For every donation that was provided, Midnight Petroleum offered a co-branded dog leash and an opportunity for customers to win free fuel for a year!

Offering 30 cents per litre off at the cardlock between 11a.m. and 2p.m. was a successful draw for both locations, bringing many local customers out to the event. Combined with a delicious barbeque lunch and some Esso branded frisbees and sunglasses for the children, made for an impactful and memorable community event.

Happy 30th anniversary to Midnight Petroleum!

They shoot… they score!

With Esso Diesel Efficient.

The Esso Diesel Efficient sponsored media backdrop can be seen on local television, social media and interviews before and after every Prince George Cougars game!
The Esso Diesel Efficient logo is present at all the Prince George Cougar’s home games.

Gary Young Agencies has been working overtime to engage with the local Hockey communities in and around Prince George, British Columbia. A number of sponsorships with a local Junior A team, a midget hockey club, and the Prince George Cougars of the Western Hockey League have been immensely successful for our reseller. Media backdrops and logo placement on jerseys and at ice-level communicates how invested Gary Young Agencies is in their local community. Growing the awareness around Esso Diesel Efficient this way has increased brand visibility, grown interest around the product, and converted customers. Reach out to your marketing advisor to discuss potential opportunities within your territory today.


Field trip with Midnight Petroleum

High School Field Trip with Midnight Petroleum and Esso

Submitted by Jannell Scott

Jezelle Zatorski helping students identify fossils.

Thanks to Midnight Petroleum, the experiential science class at Diamond Jenness High School in Hay River celebrated the end of the school year with an overnight camping trip to Kakiska. Kakiska is a small yet beautiful area located in the South Slave Region of the Northwest Territories. The teacher of this class, Kelly Webster organized a trip with her Indigenous students for a day filled with archeology and science. Jezelle Zatorski, Lisa Duncan and I all had the pleasure of engaging with the students and teaching more about archeology, outdoor survival skills and petroleum products.

Diamond Jenness students learn how to set up an excavation site.

We had the opportunity to stay at an Elder’s home and enjoy our fair share of freshly cooked pickerel and assisted the elders in preparing, cleaning and cooking for the class. We even participated in a round of survivor that tested students on some of the content they had learned in class. As a thank you gift, Esso provided fire-starting kits for each of the kids, as well as water bottles, hats and fish hooks.



Students stay hydrated with Esso water bottles.


Thanks to Midnight Petroleum for assisting the group with fuel cards for transportation. It will be an experience that these students will never forget!

Nutrien Ag Solutions attends Ag in Motion

From July 16th to July 18th, Nutrien Ag Solutions participated as a Platinum Sponsor at Ag in Motion (AIM), northwest of Saskatoon. AIM is the largest agricultural tradeshow in Western Canada, with over 30,000 farmers and Ag professionals in attendance.

With plenty of space and an attention-grabbing Esso Diesel Efficient truck on-site, Nutrien Ag Solutions had the opportunity to educate visitors on the solutions they provide. One of the most popular items at the Nutrien Ag Solutions booth were the Esso Diesel Efficient branded seed packets that were handed out to those passing by. Co-branded materials continue to re-enforce the relationship between Nutrien Ag Solutions and Esso. This allowed the Nutrien Ag Solutions team to chat with farmers about their fuel, and how Esso Diesel Efficient could take them further.

“I would like to thank Imperial for the assistance in branding and marketing products for Ag in Motion. The show was a success, with many customers and new leads stopping by. AIM is Western Canada’s largest outdoor farm expo, and our fuel team did a great job promoting our business.” Kathleen Alves, Manager, Prairie Fuels at Nutrien Ag Solutions

“The show continues to grow and having our Esso Diesel Efficient wrapped truck parked near our booth was a great attention grabber. We even had farmers approach us who have been using Diesel Efficient, acting as real-life testimonials in front of others. The customers are happy with the product and recognizing higher returns.” Perry Kutz, Fuel Sales Manager at Nutrien Ag Solution


Artist with a Safety Flair: Neil Flegel


Neil and his lovely wife Lynn hard at work!

In early 2019, Neil Flegel of Dowler Karn had the opportunity to work with Sandy Miller (Workplace Safety and Prevention Services) and Daphne Nicolle (Imperial) to expand and improve Find the Hazards activities promoting the Stop, Think, Act safety message. Neil volunteered to dust off his pencils and markers to assist in recreating the AG interactive poster and creating new ones to educate youth on the dangers associated with everyday activities. With Neil’s ‘man cave’ recently being overtaken by his wife Lynn’s crafting activities… she was drafted to play a part in the development of materials by adding a splash of color. We wanted to thank them both for their hard work in developing these tools, now being used by Progressive AG safety volunteers across Ontario!

Here’s what Neil had to say about the importance of safety:

“There’s an old saying…. ”carefulness costs nothing but carelessness may cost you your life”. At minimum, it may cost you enjoyment of your life while impacting your family and livelihood. For me personally, after having spent most of my career in human resources and management roles, I understand that working smart and focusing on doing things right is just good business. Safety is a mindset and recognizing and eliminating hazards should be second nature. In recent years, I have particularly found enjoyment in presenting the Stop, Think, Act methodology to youth. It is simple and relatable and they seem to embrace it!”

  • Neil Flegel, General Manager at Dowler Karn
  • While Neil also stays busy as a municipal politician, he admits to always having had a fondness for the arts. In his younger days, he pursued many artistic endeavors, including airbrushed T-shirts, graphic design for a successful clothing line (Lemming Wear), and was often known as the class cartoonist. Today, he typically only practices this skill with his nieces and nephews, drawing on napkins or restaurant table placemats.
  • Thanks once again to Neil and Lynn for your commitment to safety in your community

Chinook Fuels: Managing Fuel use, at their fingertips

Since 2006, Chinook Fuels has been proudly serving the Regional Municipality of Wood Buffalo and the oil sands region of northern Alberta as an Esso branded reseller and Mobil distributor. Throughout this time, the economy has seen its share of highs and lows. This has prompted many oil sands companies, contractors, and customers of Chinook to reflect on their current business practices and find ways to increase efficiency, reliability, trackability, safety, all while decreasing spending, and unnecessary downtime.

Understanding the challenges Chinook’s customers’ face with managing and tracking fuel, Chinook looked to leverage industry leaders in fuel equipment and management capabilities to find the best solution to meet its needs. This led Chinook to the EKOS (Energy Knowledge Operating System) powered by Gasboy.

The EKOS System is connected to the fuel storage tank cardlock station, and is the only cloud based platform that provides fleet managers with visibility of their fleet, inventory monitoring, fuel management and accurate reporting. You can view which unit and driver are fueling, at what time, and how many liters of fuel is dispensed all on the personalized dashboard. With real time reporting, EKOS assists in reducing admin time, fuel theft, and managing fuel use.

Gasboy also provides additional electronic fuel controllers: the Fuel Truck Controller and the Fuel Point Plus System.

The Fuel Point Plus System, uses secure RFID (Radio Frequency Identification) communication rings which are placed on the fuel tank of each vehicle in the fleet that will be fueling at that cardlock or by fuel truck.

  • The RFID tag enables the card reader on the cardlock or fuel truck dispenser to identify the vehicle, and captures other data, including fuel levels, mileage, and maintenance due.
  • Information collected by the RFID tag is sent directly to the EKOS system and can be seen and managed on the dashboard. This valuable information will enable fleet managers to track and schedule preventative maintenance, in turn, ensuring fleet reliability and decreasing downtime.

Chinook is ecstatic to have the opportunity to bring this technology to the oil sands region and its customers. Chinook is working with Kearl Lake Oilsands cardlock to implement the EKOs – Gasboy system over the course the next 12 months.

Please reach out to Brianne Oke ( for more information on how you can implement a similar system!

Harnois Energies hosts the 37th Annual Classique Richelieu-Harnois Golf Tournament

On June 4th, Harnois Energies hosted their annual Classique Richelieu-Harnois Golf Tournament at the Club de Golf Montcalm in St-Liguori, with funds raised supporting disadvantaged individuals in the greater Lanaudière region.  The foundation was created with the goal of helping those in poverty and encourage youth to develop to their full potential on a financial, academic, cultural, athletic social or emotional levels.

Imperial’s three business lines: commercial fuels, retail fuels and lubricants were proud to come together as a platinum sponsor of the event and support a great cause. The golf tournament raised just over $230,000 with a record breaking $340,000 raised via the silent auction. An impressive amount raised by an impressive group of people!

The 38th annual edition of the tournament is set to tee off on June 2, 2020.