FuelEx: We are getting noticed

“We are breaking down the doors and blowing out the windows.”   Jeff Adams, Account Executive at FuelEx.

FuelEx participated as a Platinum sponsor of the Concrete BC AGM. The Concrete BC Association was formed in 1962 and organizes information and training sessions on a wide range of topics, including basic concrete technology, sustainability, concrete pump operator safety training, and organizational leadership.

Account Executive, Jeff Adams was given the opportunity to take part in the AGM planning committee and coordinate FuelEx’s participation. The FuelEx logo was prominently displayed in a number of ways (both during the event and through pre-event communication) and were also highlighted as a speaker at the event. Jeff was also a speaker at the event.

With an active approach in the association and six appearances on stage, FuelEx has received seven positive leads and continues to drive brand awareness across the province. To continue to communicate its commitment of quality gasoline, diesel and lubricants with an unmatched level of technical knowledge and service, next up are the Vancouver Regional Construction Association Luncheon and the BC Road Builders Association.

Cyber Security affects us all

Below is an article published by Wired Magazine last August and it shows that we all need to be diligent when it comes to safe computer practices. I hope you will take time to read this as it is very relevant and interesting. It reads like something out of a Jason Bourne novel, but it happened to one of the largest shipping companies in the world, Maersk.

The Untold Story Of Notpetya, The Most Devastating Cyberattack In History

Andy Greenberg, August 22, 2018. From Wired.com

It was a perfect sunny summer afternoon in Copenhagen when the world’s largest shipping conglomerate began to lose its mind.

The headquarters of A.P. Møller-Maersk sits beside the breezy, cobblestoned esplanade of Copenhagen’s harbor. A ship’s mast carrying the Danish flag is planted by the building’s northeastern corner, and six stories of blue-tinted windows look out over the water, facing a dock where the Danish royal family parks its yacht. In the building’s basement, employees can browse a corporate gift shop, stocked with Maersk-branded bags and ties, and even a rare Lego model of the company’s gargantuan Triple-E container ship, a vessel roughly as large as the Empire State Building laid on its side, capable of carrying another Empire State Building–sized load of cargo stacked on top of it.

That gift shop also houses a technology help center, a single desk manned by IT troubleshooters next to the shop’s cashier. And on the afternoon of June 27, 2017, confused Maersk staffers began to gather at that help desk in twos and threes, almost all of them carrying laptops. On the machines’ screens were messages in red and black lettering. Some read “repairing file system on C:” with a stark warning not to turn off the computer. Others, more surreally, read “oops, your important files are encrypted” and demanded a payment of $300 worth of bitcoin to decrypt them.

Read the whole article at: https://www.wired.com/story/notpetya-cyberattack-ukraine-russia-code-crashed-the-world/

Eight Key Elements of Training Programs

Work place training safety manual.

So where to start? Creating an effective When an incident occurs, the corrective action is often training, more training, and still more training. We spend a fortune on training every year and in every industry. The Conference Board of Canada estimates companies spent $800 per employee on staff training in 2014-15. The question remains: If training is the answer, what does an effective training program look like?

Training program involves an eight-step process.

STEP 1: Make a Business Case

Conducting a cost-benefit analysis or developing a formal business case to determine the financial benefit of conducting training is a must.

STEP 2: Develop Objectives and Learning Outcomes

The training objectives and learning outcomes should be aligned with an employee’s position competency profile and, at the high level, with the organization’s business goals and mission.

STEP 3: Develop Content and Instructional Design

The most effective education and training methods for a particular situation need to be used.  This may include classroom instruction, on-line and on the job training, video conferencing, webinars, etc.

STEP 4: Access Internal and External Resources

Delivery of the training can be provided using in-house resources or an external consultant.

STEP 5: Develop Education and Training Materials

The education and training materials developed for the course must be carefully aligned with the objectives and learning outcomes.

STEP 6: Transfer Knowledge, Skills, and Abilities

The learner must have the opportunity to promptly apply the knowledge and skills gained in the workplace and demonstrate new abilities.

STEP 7: Evaluate Effectiveness

That which gets measured gets done. Evaluating the effectiveness of the education and training is critical.

STEP 8: Undertake Continuous Improvement

The findings from the evaluation process need to be used to make meaningful changes to the objectives and learning outcomes, content, and instructional design.

Imperial can help you with training around sales, operations and marketing.  Reach out to your Business Advisor or Operations Advisor for more information.

Recent fuel truck incidents

Four driving incidents involving fuel delivery trucks last fall are a reminder of the importance of safe driving behaviours.  Here’s an overview of each incident.

  • Sept. 13: A fuel truck catches fire on the Trans-Canada Hwy. near Winnipeg. There was no collision.
  • Nov. 1: Two fuel trucks caught fire in a multi-car pileup on Highway 400, north of Toronto, that killed three people.


  • Dec. 11: Two trucks involved in a fatal crash near the Canadian border. There was no fire, but the fuel truck was carrying 10,000 litres of fuels.
  • Dec. 28: A failed block heater is to blame for a jet fuel truck fire at the airport in Trail, B.C. Extensive damage, but no fire and no injuries.

Work involving fuel involves risk, and as these incidents show there can be serious consequences.

Suggested learnings

  • At the start of every day, perform your circle- Look, listen, smell and even touch to ensure your truck is ready to drive. If you observe anything of concern, report it; do not set off in a vehicle that’s not 100 percent safe.
  • Once you’re in the cab, get everything ready before you head out, including stowing your lunch box, turning on the GPS, adjusting your radio, and turning off the ringer on your cellphone
  • When you’re out on the road, follow the Smith System’s 5 safe driving principles:

1.  Aim high in steering (look at least 15 seconds ahead)

2.  Get the big picture (look for hazards)

3.  Keep your eyes moving (don’t stare; use your peripheral vision)

4.  Leave yourself an out (monitor the space cushion around you)

5.  Make sure they see you (use your signals; make eye contact)

Contact your Operations Advisor to access the on-line Smith Driver training for drivers available to all resellers.

Stop Think Act in action!


Sandy Miller of WSPS, Daphne Nicolle and Michelle Ruest test the selfie frame.

In November, Equine Guelph used Stop Think Act as the basis for its booth at the Royal Winter Fair in Toronto. Stop Think Act is an easy and fun way to get involved in your community.

Daphne trying to remember how to do hopscotch!


As you can see, we had fun at the fair.

Nobody Gets Hurt – Safety Management Systems (SMS)

Creating and sustaining a Safety Management System (SMS) is one of the most important steps taken to achieve the goals of “Operations Excellence” and “Nobody Gets Hurt.” So what is SMS? It’s a coordinated, methodical approach to identifying, assessing and controlling operational and safety risks in your workplace.

What does it take to make your SMS successful? It takes many things, including:

  • Ongoing leadership and commitment by management
  • A sufficient allocation of financial and human resources
  • A high level of employee engagement and participation

There are a number of ingredients in a robust management system and here are a few of them:

  • Management leadership and commitment: Like safety culture, a successful system starts at the top and has a clear policy statement and demonstrated commitment.
  • Hazard identification, assessment and control: It’s essential to know what hazards you face and how to control them.
  • Definition of safe work practices: Set expectations. Workers need to know what safe looks like and be trained in how to achieve it. They also need to be equipped with PPE and know how to use it.
  • Workplace inspections: Once your people know how to work safely, it’s important to periodically check that the established standards and policies are being followed. This includes checking tools and equipment for condition and undertaking job observation assessments.
  • Incident reporting and investigation: Should an incident occur, an SMS requires it be reported and investigated so future incidents can be prevented. It is also important to share learnings. .
  • Emergency Response Planning: Have a plan on how to respond to emergencies

Does your organization have a safety management system?  Is it up to date or is it sitting on a shelf waiting to be brought back to life?  Your operations advisor can help you with this, so book a planning session today.

Pepco safety leadership training

While scheduling did not allow for Pepco to attend the recent safety conference in Toronto, safety leadership is very important to them. Working with their operations advisor (OA) Michelle Ruest, a “Supervisor Essentials” workshop was recently held in their Hearst office.   All of Pepco’s Ontario supervisors, executives and owners attended either by phone or in person. The management team was so impressed with this session they have requested that managers and supervisors in Nova Scotia and Quebec attend the same training. The plan is to complete this in January 2018.

Concurrent with this leadership training, Pepco is working to update their strategic safety plan in conjunction with their OA, taking advantage of her broad knowledge in safety and operations. Your operations advisor is there to work with you, whether it be to help with strategic planning, emergency response plans, safety training, or whatever your organization needs to make operational excellence come to life.

Feature Article on working Alone

Daphne Nicolle“At the recent Operations Safety Conference, one of the items that came up as a future discussion topic was working alone.    Although the article below was written with farm clients in mind, it is based on Stop, Think and Act, a program most of us are familiar with.   I think you will agree that many of the tips are applicable to drivers, yard staff or anyone else who works alone on a regular basis.”    Daphne



This article is reproduced with permission of WSPS.One is the loneliest number

Working alone is one of the leading causes of stress in agriculture workplaces. While in some instances it can’t be entirely eliminated, it can be dealt with productively.

We know that working alone can be physically dangerous; from sustaining an injury in an isolated location or succumbing to a sudden illness with no one being aware or close enough to help in a timely manner.

But the negative effects of working alone run much deeper than the more obvious physical consequences. Working alone has psychosocial ramifications that are not as easy to identify as a broken bone or sprained back, but can be just as harmful. While the negative effects of working alone apply to virtually all workplace categories, agriculture is particularly susceptible. Be it long hours in a tractor during harvest, fence mending far from co‑workers or doing a complicated repair in a confined space, working alone is often just part of the job.

And while we focus so much on dealing with preventing the physical injuries that can occur when we work alone, the other negative affects get much less attention.

Long hours alone can play havoc with one’s mental state. For those whose livelihood depends on successful harvests and other intangibles, these extended times alone are fertile ground for problems and concerns to take hold, become amplified in our minds and culminate in extreme stress.

Sadly, this stress can affect our focus on the jobs at hand. As we know all too well, even a momentary lapse in concentration can quickly lead to physical injury or worse.

A method to deal with stress: Stop. Think. Act.

Before you, or a worker that reports to you is about to embark on working alone, take a moment to assess the situation.

Is there anything to cause you to believe that they may not do well working alone, especially for an extended period of time? Have they been working alone for consecutive work shifts in a stressful environment, such as a confined space? Are you aware of any personal challenges that they may be dealing with which could make them particularly vulnerable?

Identify any actions that could help alleviate the potential for stress. If they have been working alone for consecutive shifts in a confined space, rotate their work schedule with someone else. Check in with them on how they are feeling about their work on their own. This can be done without crossing any personal boundaries.

And all of the above also goes for yourself. Do a self‑evaluation and consider the possibility of any adverse effects on yourself due to working alone. There may be options you have not considered that could alleviate your own stress. Remind yourself that stress is not only damaging to our health, but causes stress for those around us including our co‑workers and families.

By recognizing stress and working alone as very real hazards, we can take corrective actions that will lead to more positive work experiences.

2017 Safety and Operations Conference

The Branded Reseller team recently hosted the Safety and Operations conferences in Calgary (Oct. 24-26) and Toronto (Nov. 7-9). Resellers from across the country attended, networked and shared their perspectives and challenges in running their operations with a focus on strengthening safety culture.

In addition to various topics presented by the operations advisor team, there were several guest speakers. Sandy Miller from WSPS, shared how to use tools like Stop, Think & Act to reach out to local communities; Glyn Jones from EHS Partnerships provided insights and theories on building safety culture in organizations; and Dr. Ivan Joseph from Ryerson University spoke on how to develop strategies to lead winning teams.

The team building activity at this year’s conference was a whiskey tasting event that allowed conference attendees to sample a diverse assortment of whiskies from around the world, as well as learn a bit about the production process and network! A fun evening was had by all!

Thanks to everyone who took time from their busy schedules to attend the conference and contribute to its success. Esso-branded resellers clearly demonstrated their commitment to ‘Leading the Way’ in exploring different avenues to continue fostering a culture of excellence in their respective organizations.

Fun shots from the conference

3-Star Safety Program Unveil First Recipients

In February of this year, the Operations team unveiled the 3-Star Safety program, the sister program to the 3-star Sales program.

The 3-star safety program has two levels. The first is for the reseller branch to be certified. Once this is achieved, then individuals are able to be nominated for an individual award. At the recent Operations “Leading the Way” conference, the first recipients of this award were announced.

To be eligible for the site-level certification, the following must be in place:

  • A functioning safety management program
  • Documented safety meetings
  • Attendance from the organization at a recognized safety conference in 2017

The organizations that qualified and received their certification are:

  • Le groupe pétrolier Harnois
  • Dowler Karn Ltd
  • McDougall Energy

As a result of qualifying as an organization, the following nominated individuals received the Esso 3-Star Safety award:

Neil Flegel, General Manager Operations, Dowler Karn Ltd.

Neil has played a key role in introducing Dowler Karn to safety initiatives and organizations. He has worked to ensure safety of staff and customers and recently spent numerous days on trucks to experience drivers’ daily challenges; identifying concerns and implementing changes to protect workers. He is currently working on a Driver Reward Program. He has also been very involved with outside organizations to bring safety to the public.

To quote Neil: (Safety) training is considered an essential success factor and will continue on a regular basis.

Richard Masse, Driver Sault Ste. Marie Operations, McDougall Energy

Richard has had a near flawless 15 year safety-minded career with McDougall Energy. He applies Stop, Think & Act naturally – resulting in consistently high performance in following operating procedures and scoring extremely well during job observations. When others speak of him the following quotes were used: “No detail is left undone when it comes to safety”; “Richard works in a safe manner and leads by example!“ A retail site manager at McDougall adds, “Richard always follows the proper procedures for off-loading fuel and never misses a step, right down to placing the safety pylons to block off the area in which he is working.  Richard ensures that he leaves the delivery site in the same condition as when he arrived or better if any hazards were identified and rectified.”

Richard Royal, Corporate Driver training and Development Manager
McDougall Energy

 Richard is a leader in the Job Observation Program, and leads the charge in conducting JO’s in the field. As a driver trainer, he has worked with or trained over 170 drivers since 2015 to ensure everyone undergoes comprehensive training before they get on the road. He is quick to point out when something looks wrong or questionable and is known to always ask “What could go wrong?”. He has been a leader in the development and implementation of standard operating procedures within McDougall Energy.

I trust Richard’s expertise to start all our new drivers on the right foot and I couldn’t imagine trusting anyone else with such an important and challenging task. Richard’s 3 stars are always in display: knowledge, professionalism and charisma!” Ryab Saari, Corporate Distribution Manager, McDougall Energy

Congratulations to the Resellers and our new 3-Star Safety individual winners on this accomplishment.